You have to hand it to Fox Entertainment. They're going to try a new experiment with two of their new television dramas this fall - fewer commercials at higher rates. What a concept.
As Peter Liguori, chairman of Fox Entertainment, notes: "It is potentially revolutionary."
If it works, it truly will be revolutionary. Marketed as "Remote-Free TV," the concept is designed to attract new viewers to less over-commercialized shows, while netting essentially the same revenue in the process. Whether new viewers will be attracted to this value proposition and whether advertisers will pay extra for the privilege of running their commercials in a less cluttered environment are key questions.
A lot of folks in the TV community will be watching this Fox experiment very closely. We should, too.
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