Excuse my French, but as our research at Jacobs Strategies has been showing for months, it IS the economy, stupid. Between our most recent Technology Poll, and the ongoing focus groups that we've been conducting, we continue to see online coupons rise in value - to consumers.
Now, a new study from Coupons.com shows that entertainment-oriented coupons have jumped in usage from #6 to #3, as consumers crave value on their leisure time activity. As consumers struggle to make those tough decisions on where to eat, which concerts they can afford, and what necessities they might buy, any company can come to the rescue with great coupon deals OR free entertainment and events. It's not difficult to be a hero in this environment.
And a recent Simmons Market Research study shows that more than 40 million Americans print online coupons, which is a jump from 20% last year. Plus, consumers who only use online coupons saw their usage rise 46%. I'd call that a trend.
Again, a perfect marriage for advertisers and consumers. And it's all hyper-local. If you help out customers during this tough time, you can help create connections they'll remember for years.


