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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Radio's Biggest Threat? | Main | It's An On-Demand World »

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Comments

Phil Manning

Part of every radio stations marketing approach should be marketing through buzz. From a station festival to a local cd to being the first to podcast to ??????, buzz should be part of every marketing meeting. It's usually the least expensive.

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