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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Generation X Turns 40 | Main | What the hell do THEY know? »

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Mike Sauter

Ummm, shouldn't that sentence read, "By reflecting NPR thinking, NeoRadio aims to deal its audience into its programming"?

NPR has been continually honing this approach for decades.

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