The First CGMers

Another strong convention day as Summit 11 wrapped up here in Dallas.  Baseball historian and management guru Jeff Angus walked us down the basepath where sports and business cross.

And Ben McConnell continued our discussion on CGM with a great review of what's happening globally with the democratization of the Internet, and media in general.  From the simple participation of "American Idol" to the collaboration of bloggers and the folks who produced "Snakes On A Plane," Ben underscored the importance of giving listeners an opportunity to shape content on their favorite stations.

And he reminded us of something fundamental:  of all media, radio has been participating in "Consumer Generated Content" - long before it was cool.  We've always had an important connection to CGM at music radio stations in the form of requests - the simplest and most direct way for listeners to guide content and hear their favorite music.  And the fact that we've continually tracked that information reinforces the value that we've always placed on listener feedback. It's a great reminder as we move forward down the CGM path.

Thanks to everyone involved with the Summit, and plan on being back for #12 in 2007.