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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Learn more about the company here.

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July 2009

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You've Got To Be Kidding

Sirius_no_225 Sirius CFO David Frear is defending the company's accounting practice where nearly a half million unsold vehicles on car dealer lots are considered Sirius "subscribers."

Meanwhile, terrestrial broadcasters are spending millions of dollars trying to be in compliance with Sarbanes-Oxley, making sure that their numbers are completely on the level.

Of course, if we could start counting AM and FM radios in empty, parked cars, our cume numbers would go through the roof!  But of course, advertisers and Wall Street analysts would never be so dumb as to allow that type of accounting, right?

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Listed below are links to weblogs that reference You've Got To Be Kidding:

» Exactly how many "Car Lot Subscribers" does Sirius have? from Orbitcast
Recently the topic of Sirius' Car Lot Subscribers seems to have been picking up steam with terrestrial radio. The source of this frenzy is based on comments by Sirius CFO David Frear at the Merrill Lynch Media Entertainment Conference... [Read More]

Comments

Before you start counting AM & FM radios in empty parked cars you have to make sure all the presets are on a station. When was the last time a kid from your cluster went button-setting?

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