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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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Comments

David Martin

Bravo Fred! Environment or "place" is always important but often overlooked. Getting found is one of the biggest issues on the horizon. May I suggest a reading of Peter Morville's excellent writing on the subject Ambient Findability. My sense is the potential of pay radio might be akin to the potential of premium pay television. The best paid media team in the game is, arguably, HBO. After more than two decades of very good marketing, aggressive, smart promotion and strong original product they have reached a pay base of approx 28 million subs. Let's assume that to be the upper reach of pay radio's sub potential. Should that be the case pay radio will turn out to be a small, modest slice of the mediascape, certainly not a threat to the first tribe of wireless. PPM will help us to tell our story better, help folks to understand the incredible powers of reach and ubiquity.

Dick Hungate

One of your best blogs...ever.
Somebody should have explained
this concept to self-managed, greedy
MLB player Gary Sheffield (to name just
one of hundreds more examples) long ago.
Chipper Jones is the smart one...sticking
with perhaps the best "players' manager"
in the business, Bobby Cox, instead of
doing that trite and typical career-tour-
of-the-majors routine and never seeming
happy/satisfied/self-actualized. Similarly,
we don't see Andruw Jones itchy to exit the
happy & supportive Braves organization, either.
When you're supported, appreciated and given
the proper platform for a career to flourish...
you should STAY and grow deep roots. Everything
turns out better!

Tom Webster

Fantastic post, Fred--I had been thinking about how off Howard's show has drifted from what it once was, and you post inspired me to jot that down on our blog: http://www.infinitedial.com/2006/12/listened_to_howard_lately.php. You are absolutely right--it IS all about the environment, which is another way of saying that context is as important as content. Nice one!

-T

Dave Paulus

Not to "jump on the bandwagon" Fred....but truly one of the best posts EVER on this blog.

Great reading and thought provoking. Just shared it with my staff!

brian

fm radio is dead, thanks to the fcc, media conglomerates, commercial overload, lack of choice, and consultants. opie and who, why don't you check lycos and other search engines where howard is still the king of all media. howard will be on letterman and conan next week. the stern effect is real. cbs radio is still tanking since howard's departure. they had to sell off a shitload of radio stations because of howard's effect. fm radio will never again see the impact that howard brought to the table.

Joe

Where do the numbers stack up for Howard vs. Opie and Anthony?

Are they similar demographics?

I bring it up because if you listen to both shows Opie and Anthony are much more Internet driven then Stern's show is. Howard does mention his website (and it seems a lot more since the stories about him being searched for broke a few months ago) but Opie and Anthony seem like they have always been bigger on the 'net.

I like everything you've said, but when it comes to Howard I feel like his show is actually a lot better on Sirius then it was on the dial. Swearing aside think about what he has done with his staff and the two channels he is programming. There are some really good things happening on those channels, plus, HowardTV isn't half bad either.

Good stuff!!

Enviornment matters. I'll have to keep that in mind.

Take care.

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