Leave it to St. Louis' Point to come up with a cool, listener-oriented feedback campaign, The Soundboard. Not to be critical of their efforts, however, we're a bit less-than happy about the way they have positioned it on the air. It's one thing to be all about the listener, but their approach may be a little over the top. We don't recommend that other Jacobs' clients execute these campaigns in this way. Hey, we're just being honest.
Click the player below to listen to KPNT's promo: