We've been big fans of the video game, "Guitar Hero," for some time now. And we've encouraged our client stations to make this game a part of bar and club nights, as well as station events. There are new versions coming out featuring different songs. And now the game is tied into the Family Values tour. Anecdotally, this is a fun game to play, and once people try it, they're hooked. In a time where the lead guitar solo is rapidly becoming a thing of the past, "Guitar Hero" revives this musical staple, and gives the "Average Joe" a chance to play along.
With each passing month, "Guitar Hero" has become more mainstream. In the process, "Guitar Hero" could also translate to big ratings; much like poker did a few years back. CBS will air programs featuring the "Guitar Hero" contest being played at the World Series of Video Games, with Vince Neil as a featured judge.
In an era where the consumer wants to participate in all aspects of showbiz entertainment, "Guitar Hero" is the perfect device that provides a center stage showcase. And for radio stations doing too many promotions as it is, "Guitar Hero" is a great way to inject a little consumer-generated fun. It could also be a great way to make that in-studio interview come alive. Instead of asking the band where the tour is off to next, consider having them judge some of your listeners doing their best "Guitar Hero" riffs.
With fewer and fewer mega Rock bands and albums, "Guitar Hero" does a great job of reviving the spirit that got us all into music from the beginning, taking the air guitar and making it fun and competitive. Rock on.