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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Jeff Schmidt

This is awesome Fred - major kudos. About a year ago I blogged about this exact issue.

http://precipice.wordpress.com/2006/07/31/the-research-were-not-doing/

I'm very excited to see that Arbitron took the inititive to do something almost every other industry does on some level (observe users in real life) and bring it to radio & media use.

leviramsey

That's also the same kind of thing that Tesco, the British supermarket operator that has been giving Wal-Mart fits for years, does when they enter a new market.

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