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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Phil Wilson

Yikes! The days of theater of the mind are over? Not if radio wants to stay viable.

While I agree that video elements on station websites has validity, just as supplying real usable content, not heaps of ads does, the tone of this post sounds like, "Radio...become TV." I believe many of the struggles that radio faces lies in focusing on what we aren't. We all agree that content is what makes radio great. And for better or worse radio content is "audio". I think theater of the mind is more important than ever...even to the point of continuing it online. We need to con

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