That's the headline on this quarter's Verizon Wireless magazine/catalogue and also a major focus of one of their TV spots. It's another reminder about how critically important mobile phones and Classic Rock are in the new media scheme of things.
Of all the gadgets that respondents discussed in "The Bedroom Project," the mobile phone stood out as both a fashion statement and the most depended upon. As we witnessed when Natalia in Columbus, Ohio, caressed her RAZR and cooed, "It's like my little pet," mobile phones are passion plays.
You can see both "Bedroom Project" presentations at the NAB/R&R Conventions in Charlotte next week. Conceived by Arbitron and conducted by Jacobs Media, "The Bedroom Project" is an ethnography study about media, technology, and survey research. The presentations are Wednesday afternoon at 3:45 at the NAB; Thursday afternoon at 2:15 for the Jacobs Summit 12.