Now the world of consumer generated media hits the political arena in a huge way. MoveOn has launched a contest that will pay $20,000 in video equipment - as well as untold media exposure - for the best :30 ad for Barack Obama. And the judges aren't a bunch of DJs - they include Matt Damon, Naomi Wolf, Oliver Stone, Eddie Vedder, Rev. Jesse Jackson, and Russell Simmons. Hopefully, they'll be able to agree on a winner.
Along the same lines, I watched some great consumer generated animation videos for Opie & Anthony that WXRK solicited as part of a "Be Kind Rewind" promotion. Once again, the power of the consumer creates marketing that cuts through. Some of these video animations of O&A bits are brilliant, proving once again that there's an immense amount of talent among audience members, not to mention their enthusiasm to participate.