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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Steve Poley

GMs know one slip of the lip can sink the morning program, multiple careers, and hurt the station. One off-center promotion can really hurt. Handle a sponsor's business the wrong way and they are gone. Vetting everything with lawyers, accountants, and endless meetings ... makes it feel safer. What really hurts is making this vetting process appear to be the priority. The real cost of procedure-priority is the loss of creativity and enthusiasm. Effective leadership is a tough job. You can lose on both ends and lose bigger if you stay in the middle.

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