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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Joe Vincent

You are right on the money when you talk about advertising autos by reaching people in their automobiles.

That's what is so great about radio! Intrusivenss...reaching the prospect while they are "using it, wanting it, thinking about it, needing it...grabbing them right by the earball"

Some radio people need to be sold on this,too.

Thanks,

Joe Vincent

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