Here we are, scurrying to get our Summit videos on our web site so you can see them.
And guess what? Some of them have already been posted - and not by us.
Someone at our Nikki Sixx session, who goes by the name of linkinparkchazyb, shot video and posted it on YouTube within 24 hours. I noticed the same thing happening at the NAB panel that featured Buzz Knight and radio's group programming heads. Sitting right in front of me was a guy with a Flip camera, recording the whole thing. (Buzz Knight on YouTube? It could happen.) I'm sure that the NAB folks would rather market these sessions to you, but the fact is that those days are coming to an end.
It's more evidence that we don't control our content any longer. "The Tech Guy," Leo Laporte talked about this phenomenon. So did Nikki Sixx. Coming from different angles, they acknowledged the very same thing. For just over $100 bucks, anyone can buy these recorders, shoot their videos, and upload them to YouTube (or other web sources), available for sharing with anyone in the world. Leo reminded everyone during our “60 Digital Ideas In 60 Minutes” presentation at the NAB that the entire air staff should be equipped with Flips - shooting video in the studio and wherever they go.
It's exciting, it's different, and it's a whole new way of getting our heads around the viral distribution of our content. Already, one of the Nikki segments has received more than 200 "views" - more than we are likely to get from just posting the interview on the Jacobs Media web site. That speaks to the power of ceding that control, and letting consumers use and share our content.