We've all been on one side of the desk or the other. (Some of us have been on both sides.) The sales manager walks into the PD's office, and the conversation begins. Could the morning show do a live endorsement? Or could the afternoon guy make an appearance for a key advertiser? Or how bad would it be if we ran an extra three units an hour just for May to get us through an oversold situation?
Well, you'll be happy to know that those same types of conversations are occurring in media outlets across the country - even at The New York Times. Recently, that venerable brand started a new policy unlike anything they've done in their 158 year existence - they're running ads on the front page of the paper.
The good news is that their first front page advertiser is none other than CBS Television, a credible company. But as we know in radio, the toothpaste is out of the tube. It's just a matter of time before an AE walks in with "a deal we can't pass on" from Scores.