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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« You Had To Be There | Main | On Target - Update »

Comments

Fred Winston

Hooray! Great piece. How about rediscovering the great talent that sits on the corner now, unable to get the time of day from today's programming clerics?

James W. Anderson

And where are the ads for classical stations that tell you what orchestra concert is going to be broadcast or what works are going to be performed?

I don't recall them ever having done that, but it's time maybe they should, as these stations have always made sure you knew the time of day, what works were performed and by whom both before and after they were broadcast, and even provide still full monthly playlists in many areas telling you who and what is going to be played. Even the aforementioned orchestra broadcasts.

But as to TV and print, you never see an ad for it.

Last I saw was an ad on a local bus for the local classical music station that said 'Ever nibbled on Beethoven's Ninth?'

Contemporary radio could learn a lot from what the classical broadcasters have done, even if it was not always all they could do.

Brad Krantz

Would Glenn Beck have made the cover of Time as Radio Glenn Only, or was it Fox Demagogue Glenn that really is on the cover of Time? To painfully quote Glenn, "I'm... just.... asking..... the..... question."

twitter.com/buzzmusicmedia

Good observation, James W. Anderson.

Fred, you're still my all-time favorite personality...and I have always lived in St. Louis. You're an all-star who belongs on the radio making all of us smile with your quick wit and observations. You make radio fun and cerebral simultaneously... if we get you off the sidelines.

Prediction: There will be a banding together of radio broadcasters with BIG PERSONALITIES (even if they are not household names) in the NEAR future.
Why?
With numberous media applications available on cell phones and computers (and WiFi) making things competitive against "jockless radio", it is only a matter of time when this occurs.

We who are "personality" broadcasters not only are willing to do it, we're somewhat mandated to SHOW UP the conglomerates.

Buzz
St. Louis MO
buzzmusicmedia (sorry, but via blog_s_pot and .com)

Fred

Thanks for the great comments and observations. You could put together a dozen great radio stations with the "spare parts" of wonderfully talented ex-pat radio personalities who are sitting on a beach somewhere. It is truly tragic that so many radio companies are mortgaging their futures and ignoring some of the great performers who are ready, willing, and able to work. But as some of the commenters have mentioned, there are indeed other outlets, and we may be hearing from many (think Adam Carolla) on other platforms.

Tommy Griffiths

Fred-

You are correct, sir.

The only possible entity that can make a station unique is a solid radio personality.

Tommy Griffiths

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