And as we have suggested to these very same cluster managers, station owners, and corporate executives, having a cool, online store ready to go for your PPM-plump cume audiences just makes good sense. Besides, it's SO easy to do.
At the risk of my holiday messages sounding strangely redundant (or "The Ghost of Online Shopping Past"), there are a number of online store sites that allow you to create a vast array of T-shirts, hats, mugs, thongs, or pretty much any item that can display your logo. And they're easy for consumers to use. These include:
Our ongoing Tech Polls among both Rock listeners, and now Public Radio fans, continue to support the growth in popularity of online shopping. (Many men would rather shop online than set foot in a store.) In our fifth annual Rock survey, nine in ten respondents shop online at least sometimes, while nearly half use sites like Amazon monthly or more often (44%).
Now a recent research study lists out some of the key reasons why consumers enjoy the online shopping experience. It makes the consumer experience easy.
Let's face it - when your station is on remote or on-site, what's the one question listeners ask?
"Do you guys have any T-shirts?"
Radio continues to be one of the few brand categories where consumers want to display station and personality logos and images - but we make it so difficult for them to do so.
It's counter-intuitive. During a difficult time when marketing dollars are endangered, if not extinct, why do we make it so difficult for listeners to advertise for us?
Sometimes we make it tough for them to be our fans.
Every dollar helps, especially at this time.
And it's Branding 101.