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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Jerry McKenna

Fred - you are spot on. Radio is missing the point of digital engagement with its customers.

Tommy Griffiths

Even before all was digtized I wondered why radio never capitalized on its branding potential. Frustrating. Frustrating.
Tommy Griffiths

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