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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Mel Taylor

great post fred.

indeed, pandora is certainly a new audio competitor for terrestrial radio to keep an eye on. Selling against, and beating them won't be a walk in the park, but it absolutely is possible.

other web-based competitors that radio should be accutely aware of: ReachLocal, ServiceMagic, and Yodle, to name a few.

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