Forget radio for a moment.
I know, it’s hard. That’s what many of us do 24/7.
Surveys like our new Technology Poll are designed to help us better understand how core radio listeners entertain themselves.
But the change that is sweeping our culture – not just our media – transcends any medium, website, or entertainment source.
That’s because the way that people communicate with each other has fundamentally changed right before our very eyes.
But in just a few short years, that’s all changed.
In this year’s survey, we asked our 26,000+ respondents to tell us what communication tools they use more and less when connecting with family and friends - during the past year.
The results may not be surprising to you, but they are telling.
In a strong upswing, it’s texting, social networking, email, and cell phone calls. On the downside, it’s the lowly landline where consumers are moving away in droves. And this is in the past year.
This doesn’t just say a lot about how consumers communicate with each other. It speaks volumes about how radio stations and personalities connect with them. If texting, social media, email, and mobile are becoming the new standards for communication, how many stations are still lagging behind in any number of these sectors? And how many operators still look at these tools as secondary or even tertiary, despite the fact they are rapidly emerging as primary touch points?
Get out of the station. Get out of town. Start watching people and start reviewing your own communications with family and friends.
It's different now.