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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« A Hobby Or A Business | Main | Perfect »


Mike Stern

Take it from someone who has been out of the flow of free tickets for a while now; nothing was as shocking as discovering how expensive and difficult to get good concert tickets really are.

I'm frankly surprised the 80/20 rule isn't more like 95/5. At a time when disposable income is tight for many people, it's easy to pass on marginal shows as a justification for spending a lot on the one or two shows that really matter to you.


Mike, you're right. It's amazing how your priorities change when you have to pick and choose. And even then, you often end up with lousy seats. Value is a personal thing, but radio has an incredible ability to put fans in great seats, behind the scenes, and in situations they just couldn't access themselves. Thanks for checking in.

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