Maybe Helen Reddy had it right.
Women may lag behind in certain areas. The data indicates that men are more likely to have a smartphone and download apps.
But when it comes to social media, women lead the way.
In profile sign-ups, time spent on social media sites, and in engagement categories.
Yet, how many female-targeted radio stations still haven’t gotten this message?
We saw this loud and clear in our most recent Technology Poll with more than 26,000 radio listeners responding. Note the difference in profile participation between men and women (chart below)…
…and then start asking why so many Rock stations are farther along than their AC counterparts when it comes to social media engagement?
Our data was confirmed recently by comScore. Their research shows the same trend – women are simply more social creatures, and this plays out everyday on sites like Facebook (think Farmville), MySpace, LinkedIn, Classmates.com, Twitter, and others.
Now, the confluence of social media and mobile will lead to even more Facebook updates and Tweets. Smartphones enable more social media usage, allowing friends, fans, and followers the opportunity to post pictures, set dates, share news and information, and everything else they do on a laptop or desktop – on their mobile devices.
For women who may have asked the question – “Why do I need a phone that does all that stuff – I just talk and text?” – the answer is Facebook Mobile (and every other social networking site that is easily accessible on the go).
And for female-appeal radio brands, it is more important to develop viable, fun, entertaining, and engaging social media strategies than it is to schedule perfect logs and give away purses.
Communities are building and developing while you’re reading this blog.