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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Baby, You Can Sell My Car | Main | Linchpin »

Comments

Linda Yohn

Fred, you really hit the nail on the head with this post. It's so much more than the "chatter between the platter" today. Take it from one old dog who's trying to quickly learn the new tricks. Anybody who doesn't embrace the need to be mulit-faceted to be a successful on-air personality in today's world, just won't be one.

Bob Shannon

Nicely stated, Fred.

Bob Shannon
Dallas, TX

Fred

Bob, Linda, thanks much for commenting on this post. I heard from other programmers and DJs "off-line" as well about the importance of redefining the role of the personality in a rapidly changing media environment. Thanks for reading and adding to the conversation.

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