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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

R.E. "Buzz" Brindle

A couple decades ago, we referred to "the pharmaceutical usage" of radio which was a model in which listeners chose a station as a "mood drug" in order to change or enhance a particular mood. If one was in an information-gathering mood, they might choose a talk or all-news station; a rebellious mood, one of the rock formats; needed stress-relief, an AC station; etc. Although upper management resisted the notion then and many still do today, the PD
was a brand manager and it seems that the app model is an extension of this understanding about "tribal" community-focused service.

Fred

Buzz, thanks for sharing your wisdom and perspective. Maybe time to start that movement where we re-brand PDs as Brand Managers, a job title more in keeping with they've always done. Thanks for chiming in.

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