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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

giorgia

very interesting article, it will be useful for my dissertation :)
that is absolutely true, sometimes an emotional attachment is much more important than the utiliatarian benefits...consumers need to feel the brand before go for it.

Paul Douglas

Fred- great being part of the event with you.
Best
Paul

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