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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Larry Sharp

Brilliant!

Jay Deacon

Why hasn't public radio taken the cue from fund raising by the red cross? A shortcode and keyword and a $10 or $20 donation by cellphone would make the week more palatable. That mechanism would save us all from the dreaded radio-thon.

Fred

Jay, text to donate was one of the "60 in 60" ideas we showed at the recent Public Radio Program Directors conference in Denver. No question that more digital innovations are necessary to reinvent "pledge." Thanks Larry & Jay for commenting.

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