Maybe you’ve read about a new search enhancement from Google – or perhaps you’ve used it and maybe didn’t realize what was happening.
Google Instant begins to predict what you’re searching for, suggesting search possibilities even before you’re done typing.
This has obvious implications on the art and science of managing and manipulating search, especially as it pertains to consumers discovering your product via Google. Getting to the top of the search hierarchy has never been more important.
That’s because the terms that are suggested in Google Instant have a much greater chance of earning a click. To test drive this feature, I tried a series of searches, and the results are both fascinating and very telling as it relates to branding and search.
Check out this one below:
I’m sure this thrills Joe Perry to no end.
Well, of course I had to try it for our company. Interesting results, but maybe not too surprising:
This video short from Google explains the Instant feature. Yes, it will save you search time (2-5 seconds per search), but it has implications over the way you, your station, your personalities approach optimizing search and using keywords on web pages.
This is going to be a big topic moving forward, and once again, Google is setting the pace.