The rumor is that Apple has apparently expressed discontent with its product being destroyed in front of millions of eyes. Maybe in Cupertino, that's a big deal, but it wasn't what caught my ear.
The questionable strategic move in this commercial revolves around Newsday smashing its own brand with the statement, "The new Newsday app is better than the newspaper in all kinds of ways."
There’s nothing wrong with creating incredible applications on new platforms for a legacy product, and providing digital access on a great gadget. But to denigrate one’s core brand and the place where hundreds of thousands of consumers access that product – that’s a whole other thing. What do you figure - 99% of the Newsday readership doesn't own an iPad?
Newsday deserves credit for embracing new technology, and even commissioning marketing to draw attention to it.
But at what cost?