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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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« It’s A Man’s World | Main | No Alternative »


Ralph Cipolla

Fred suggests:

"First, stations should be working with local retailers to put together promotions now..."

The Beatles are now on iTunes - what better holiday promotion than giving away an iPad or iPod packed with all 18 Beatles albums - 200 tunes and the cool "Making of (album)" video clips that Apple is providing with each complete album download?

"Second, gadgets make great contest fodder and they can be inexpensive. Walmart has their “Amazing Walmart Electronics Event”..."

Yes, coveted Apple gadgets are now available almost everywhere, not just the Apple Store buried deep within the high-end suburban mall. WalMart & Target access means mass-accessible: Do a deal - Your contest promoted by banners conspicuously placed at end-aisle displays, retailer provides that iPad & iTunes gift card qualifying prizes, and gets all those promo mentions... and dare to dream, spends some end-of-Q4 cash to secure the promotion on your well-known local brand that dominates with a key gadget-loving demo.

Finally... "Gary has been especially critical of radio’s attempts to push for legislation that would mandate FM chips in cell phones."

We just got an HTC-built Windows 7 phone for a close look, as we prepare for the world of Windows 7-based mobile apps. It comes with a pre-installed Zune media player, which includes, yes, an FM tuner.

Happy Black Friday.


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