We have spent considerable time and effort in the past few years going to school about social media, and seeking out some of the best and brightest minds to help us navigate these waters.
We were fortunate to meet Greg Verdino, social media expert and author of microMarketing last summer – a smart guy with a great “take” on how it’s the little things that can make a difference for brands.
This week, I have the pleasure of speaking at the Puget Sound Radio Broadcaster Association’s “Radio Day.” What topic do they want me to address?
Social media, of course.
We have two great guests with dynamic views of this space. Jessica Northey is the CEO of Finger Candy Media, and a self-styled social media whiz. She has now passed 100,000 followers on Twitter (her dog has 4,500!).
Jessica is sharp, innovative, and she instinctively “gets” how social media can help brands to connect with communities – and vice-versa. We are looking forward to her “Are You Being Followed?” presentation.
Then there’s WXYZ-TV’s Stephen Clark and founder of “The Backchannel.” He has done remarkable things in the social space, not to mention energizing the local TV newscasts he anchors. Stephen has a great story that he is excited to share at The Summit.
It’s from Jay Baer, a social media lecturer and consultant. There is a growing breed of advisors that specializes in Facebook, Twitter, and other tools because so many brand managers are struggling to find that perfect tone.
In Jay’s blog that we’ve linked below, he tells a story about a recent experience at a New York City hotel that speaks volumes about how companies ought to approach their social media efforts.
Of course, it comes down to being “Brilliant at the Basics,” and tackling first things first. But I’ll let Jay do the storytelling here because he says it with honesty and directness. Every brand manager, program director, marketing director – and yes, CEO – should give it a read. If you like it, forward it on.
I appreciate him giving me permission to link it here.