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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Jay Baer

Thanks so much Fred. I appreciate you finding value in my tale. I'm glad some good came from my disappointing hotel experience! And you're right about Greg Verdino - he's outstanding. I reviewed his new book MicroMarketing a few weeks ago. Excellent read.

Fred

Thank YOU, Jay. Great eye-opening blog about first things first. We've all had those hotel, restaurnat, airline service issues. Great Facebook fan presence, but mediocre on-the-ground peformance.

Leanne

This is a good read, but i'm not sure how a company such as ours who run events such as weddings can really interact with social media?

Yes we can set up a facebook page, we can answer wedding questions on twitter but how will it help us get any ROI as many of our customers only use us once?

Fred

Thanks for writing, Leanne. Actually, a company that runs weddings could benefit in many ways by integrating social media (once you have the fundamental service issues buttoned up).

Women are especially "social" when it comes to Facebook - posting wedding pictures and sharing wonderful times. Plus, even though you only get married once (LOL), yours is a word of mouth business and social media will fuel your great service.

Facebook is about recommendations and that is where much of your new business can come from. Wedding tips, videos, FAQ, best practices for planning a great wedding - all great content resources you could be providing with social providing the delivery to new and potential customers.

Leanne

Thanks Fred for your almost instantaneous response! I agree with you 100% that people need to make sure the service you offer to customers is the best before embarking on social media.

Wedding tips, video's etc.. are a great idea way of providing free content to prospective clients. (this goes for any market)

Us women are very social,(lol ,very true!) but what I have found is that most people tend to post pictures on their own facebook page rather than on companies facebook pages.
I'm just trying to think why a bride or groom would go back to our site once their dream day is over?

Fred

Maybe an incentive for posting pictures on your site (a discount, a wedding gift). I'm sure you do a beautiful job that brides are proud of. Giving them a reason to come back to your site, and also perhaps offering them a chance to receive a gift for referring to a friend, all devices that you can use via social. Even tips about organizing thank-you notes could be another way via email/social to get them back.

Leanne

I guess it's all about thinking outside the box & giving added value to the client.

Thanks Fred for a great blog. Will recommend to others to read.

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