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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Brad Wallace

Still as relevant as it was in March....of any year! We've all worked with AEs who have done some of what you've suggested and shared in their successes. And you can never predict who they will be..the entry level? the 3-6 year upstart? But it's rarely the 10+ year vet who has all agency biz...the one with the big list...who feels they can adjust the station strategy because of the billing they represent..when they find they cannot, they go back to playing with the snakes...and get eaten.

Fred

Thanks for the insight, Brad. Our industry has been struggling with the same challenges for decades, and you make some strong points.

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