Simon Sinek took on this topic at the TEDx Puget Sound conference last year, and it dovetailed nicely into why Apple succeeds while so many other great tech companies fail. And in this story are some lessons for all us who are trying to inspire people with our brands and companies.
This could be the best 18 minutes of your day. Enjoy and let me know what you think, and how it inspires you.
Thanks to Curtiss Johnson (Entercom/Sacramento) for bringing this to my attention and to Simon for allowing us to use it in today's post.