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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Bill Jacobs

I've wondered the same thing about the targetting of Groupon's deals since my experience, not surprisingly, is the same. After doing a little digging I discovered that 77% of Groupon's subscribers are women which certainly helps explain the lack of deals that benefit men.


Maybe they need to do GUYpon. They are missing the boat on men. Jacobs Media is finishing up a national study among more than 40 male-centric stations that clearly illustrates the power of male shoppers. It is coming soon, and I believe it will turn some heads. Maybe Groupon will get the message.

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