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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

John Rosenfelder

Your Tech Survey does seem to contradict things we are reading elsewhere about discovery.

How did you find people to take the survey? If they came from radio request lines, etc., that might have skewed the data. What were the formats/demos of the 78 stations?

Fred

John, these are primarily people who are members of radio station databases, specifically, Alternative, Rock, Classic Rock, and a bit of Triple A.

So yes, they are core to broadcast radio. But note also that this question accepted multiple responses, so it's a wide open net (rather than showing the responses to your "primary" source of discovering new music).

Broadcast radio, while not what it was 20 years ago, is still a primary way for music to be heard and discovered. To demean it or marginilize it, especially in favor of satellite or Internet radio, is a mistake.

Thanks for taking the time to comment.

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