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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Clutter | Main | Gone Mobile 2 »

Comments

Ralph Cipolla

The "Draft" concept was the best thing to happen to the game (along with Raleigh's treatment of player intros, theatrics, hi-tech intro to the Skills Challenge) in a long time. U.S. average audience was up 1.1 million in '09 (no game in '10) to almost 1.5 million this year (a 1.2 rating) and up 50% across Canada. The NHL and the provincially-minded sport of hockey have a long way to go, of course. To start, the game is on the "VERSUS" channel (quick - can you tell me where that is on your cable or sat system? No? Go to "Showtime HD4" and keep scrolling... higher). As Jacobs Media's resident hockey freak, it pains me to make an honest comparison to typical Sunday audience numbers. Here's a look at 7 p.m. on same day as All-Star Game (audience, rating/share). More player showcase games in warm-weather cities won't hurt the cause. Keep doing the outdoor stadium-based "Winter Classic." And jeez, guys... get a mobile app... for every team, and for a special event like this, OK? The Superbowl has it's own app. I have every NHL team app... all 11 of them (there are 30 NHL teams).

FOX: 2011 AFC/NFC Pro Bowl (13.1 million, 7.5/12)
CBS: 60 Minutes (10.1 million, 6.5/11)
ABC: America's Funniest Home Videos (8.4 million, 4.6/7)
NBC: Dateline: NBC (5.8 million, 3.8/56)

justin bieber supras

I like the writing structure of your blog and it does a pretty decent job of presenting the material.

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