In the MyFord Touch video below, you’ll see a 1:50 walk-through of their Sync system – climate control, the USB port, turn-by-turn directions, etc.
But do you see radio anywhere in this demo?
Hint: At the :30 mark, there’s a shot of the entire screen (that resembles Bloomberg News), and on the left-hand side, you’ll briefly see the AM/FM and Sirius – along with the other array of entertainment options. Watch quickly because it’s not on for long.
To win the consumer’s share of mind in one of these vehicles, radio is going to have to work hard to get and hold her attention.
In your first car, the entertainment “module” probably looked more like this:
Those were the days.
P.S. Thanks to Radio-Info for featuring us in their series. In this guest column, I talk about "best practices" for going to school on mobile. Hope you like it. You can copy and paste the link here: New Media: The Future Is Now