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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Brad Fallon

I think choosing a mobile phone would not depend solely on what app it can provide its users. It also depends on its function and its affordability.

Fred

All true, Brad. But more and more, consumers are in fact looking closely at functionality, features, and apps are determinants. The brand of phone you carry plays a major role in your ultimate enjoyment and usage patterns.

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