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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

JJ  Duling

GREAT read, Fred. I remember (since the advent of digital delivery systems like AV and NexGen) fellow PDs in our clusters sort of ribbing me for going through the next day's loaded logs (music/imaging/spots) to check every hour for missing elements, for tweaking & tightening music-imaging-music elements, re-stacking stopsets for the best sound. I've even gotten some strange looks when talking about editing and massaging every hour of each day's Selector logs (not spending hours doing it), for spending around 30-45 minutes each day on tweaking, double-checking, etc. My response was always "if we want the best 24 hours of content possible, isn't it worth around an hour a day? I'd love my stock portfolio to deliver that kind return".

I'd like to think it's why I almost never got frantic 3am calls about the log freezing up or being 25 minutes short of music or skipping elements. Our product is EVERYTHING- the Program Director is the executive director, producer, conductor and choreographer of the sound of our stations.

My .02, anyway. :-)

Fred

Right there with you, J.J. Tomorrow's log is 24 mini-paintings that need to be hand-crafted, tweaked, and lovingly cared for to ensure a great listener experience, serve the advertisers, & help make sure the DJs have every chance to win.

Thanks for reading, commenting, & contributing.

Don Beno

Over the years, I've dealt with a lot of "idea men." Unfortunately there are few that can take that seed of an idea and see it flawlessly through to fruition.

In reality, a great PD is a manager of details, no matter how small.

Fred

Don, that's what separates the good from the great. Think big act big. As Seth Godin reminds us, a notebook full of ideas means squat if you don't "ship."

Thanks for the taking the time to comment.

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