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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Winning? | Main | Art Vs. Science »

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Bob Bellin

Clearly the locally branded app is better - its sad that radio is so out of touch that its even on the table as an issue.

Pandora offers better sound/fewer commercials than radio and can be customized as many ways and times as you want. Radio can be local. And it won't be long before Pandora offers personalities with local references (they can track as well as radio can) too.

Any opportunity radio has to be local vs. national should default to local, IMO.

Fred

No surprise, Bob - we agree on all points. Apps need to do more than stream a local station's on-air programming. And great brands deserve their own apps. It is about the "L word" - radio's secret sauce when it comes to personality, the community, events, and vibe. Thanks for continuing to be a contributor to our blog.

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