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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Comments

Jay Philpott

How does 140 characters look when typed out? Can you say what you need in this space? It's 9 seconds! This response is just 140 characters.

Fred

Jay, it wasn't meant as a direct translation of 140 characters to seconds, but an idea of the need to communicate concisely. 140 characters

GreggStepp

David Moore turned me onto the whole "edit yourself" thing a long time ago; becuase I needed it! It was important then and it's even more important now. (Recommended reading http://amzn.to/edityourself)

To paraphrase the old jazz saying, it's not about how many words you can say, it's about using the right words. #126characters

Fred

Gregg, appreciate the response & comment. Thanks for reading our blog.

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