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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Danny Czekalinski

I remember a quote I heard many years ago at some wacky radio convention. "Right now your radio station is supporting your web site, but down the road your web site will support your radio station." That time is almost here.


Right you are, and that tide is turning. Here's a quote from the RAB's Jeff Haley about the importance of digital revenue in last quarter's results for radio: "The double-digit gain in radio’s digital sector reflects advertisers’ growing interest in tapping the power of exciting interactive capabilities in providing a return path to enhance product and brand promotion and increase sales.” That time is NOW.

Thanks for writing, Danny.

Angelica Balderas (Angie)

Its not what you say its how you say it something Russ should know since he was in programming. Agreed! we have to expand our knowledge base and constantly learn and understand what our clients want. I would add attending a client's industry function wouldn't hurt either.


Thanks, Angie. And Russ certainly stirred it up at Convergence. My guess is that it was intentional, but whatever the case, it worked.

Appreciate you reading our blog & taking the time to participate.

Jim Meltzer

It's a shame that so many at the corporate level are used to immediate returns. They don't see a lot of money from streaming, and why should they; and yet that and a promotional website is how they define digital. The companies investing in unique, compelling digital content, using their terrestrial signal and local talent to promote it, WILL be around to see the dividends. This is NOT like a one day sale!


Great line, Jim. The same investment commitment that broadcasters committed to buying land, erecting towers, buying transmitters, and staffing up several decades ago is being spent by media and technology companies. Radio has so many inherent assets but that commitment to digital is square one.

Thanks for taking the time to read our blog & participate in the conversation.

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