Radio and Los Angeles have always been a great match, going back to all those R&R conventions.
But Joel Denver, Sat Bisla, and the All Access team outdid many of those conferences in their first year out with last week’s Worldwide Radio Summit.
It was great to see many of you there, but it would have been even greater to see more of radio’s programmers and brand managers in a great facility at the W in Hollywood.
The sessions were uniformly packed, and the panels were loaded with great people from all walks of media life. I’m sure that many attendees felt there wasn’t enough schmooze time because the center attention was the stage.
I was fortunate to be asked to present a version of the ethnographic study we did with Arbitron last year, “Goin’ Mobile.” Tim Davis and Paul Jacobs edited together new segments just for WWRS. And the newest member of the team, Lori Lewis, was part of a larger panel, “The Original & Biggest Music Social Network,” giving her a chance to show her stuff.
There was a great spirit at WWRS, and everyone truly seemed to be happy to be present in L.A. to hang out, experience some strong sessions, and discuss the future.
On the first panel, Cumulus COO John Dickey went out of his way to congratulate Joel and Sat on putting together a great session. Good point, but when are radio’s corporate going to start sending PDs and marketing directors to these conferences because it will help them grow, learn, and expand their horizons?
As a company, we have learned a great deal from attending industry conferences – another reason why we’ll be at Convergence next month, producing “Summer School 2011” at Conclave this summer, working with the NAB/RAB at The Radio Show in September, and partnering once again with Arbitron for the Client Conference/Summit 16 in early December.
We learn from each other. We thrive when we get together and spend time with one another. We grow when we meet new people and get exposed to new ideas and concepts.
And our stations get better, too.