In a tough industry, it’s hard to stand out. But Spirit has done just that – trying very hard to, at times, out-Southwest Southwest.
One of their avenues is advertising and marketing. And last week, at the height of the Anthony Weiner revelations – I received this email from Spirit that many of you undoubtedly saw in various news sources.
So, a good move or a crazy move? On the day this email made the rounds, Twitter exploded, and here’s a sample of tweets that responded to this fare sale:
OK, but that’s Twitter. Is this brilliant marketing that generates buzz, or is it brand suicide? For a little point-counterpoint, here’re Jacobs Media’s Tim Davis and Lori Lewis arguing both sides of the issue.
So, there you have it. Where do you weigh in? Where’s the tipping point where shock's effectiveness in generating buzz creates collateral damage to the brand?
Please comment below.