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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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« Are You Experienced? | Main | Write To Engage »

Comments

Tom Zachman

I clicked on your link: Our experience with ethnographic research; but I failed to see the targeted information due to the additional clutter.

How about taking me to the target with one additional link that reads "BACK"

Danny Czekalinski

I think it boils down to content. Good content will always win out. Technology exposes the consumer to different content. Now, more than ever, what you say MUST be compelling.

John Ford

Here's my 2 cents and two simplistic answers:

Who created this Operating System for Ford?

"The system consists of applications and user interfaces developed by Ford and third-party developers that run on the Microsoft Windows Embedded Automotive operating system."

un huh

answer 2:

Users of a car radio are used to a very mature technology. Any idiot knows how to operate a radio, or TV for that matter (until you get embedded OS on the TV/radio and/or a half a dozen remotes). These are mature technologies. Even the automobile is, for the most part, a mature technology. No one would expect a car dealership to teach one how to drive an automobile. But, marry a car (or radio for that matter) with the cacophony that is the computer OS and you have an unholy mariage of mature techno and a very immature one. The iPad is approaching the point of looking like a mature technology, almost.

My suggestion to Ford? iOS.

Fred

Yeah, Danny, but the stakes are now higher in cars. Thanks for the comment and for reading our blog.

Fred

John, when you get used to a product like the iPhone or iPad, it is a bit of an adjustment to cope with a technology that has great promise, but just isn't reliable all the time. Ford has the right idea, but clearly the execution and the consumer friendliness isn't there yet.

Thanks for contributing.

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