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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.

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August 2011

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Hello,
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Good point but in the digital and social worlds, it is all about making connections with audiences and communities. And as Jeff notes, advertisers are thinking more and more about investing in marketing that engages and makes the best use of digital’s ability to connect people with brands.

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