How many stations have become SO consistent in their approach that there's no real reason to listen today? If you listened today, you can bet that tomorrow's going to pretty much sound the same. As Seth Godin reminds us in "Purple Cow," being very good is the quickest path to being ignored by your audience. Sad to say, consistency can be a killer in this environment.
It takes a lot of programming skill and effort to craft every day to be a little different, compelling, and attention-getting. It's especially important for formats like Classic Rock, where a finite gold library doesn't have the current freshness.
That's why I was so happy to receive an email from Buffalo's 97Rock late last month, celebrating the "Blizzard of '77." If you were in Buffalo 30 years ago, you were treated to one of the most amazing weather events in history. Market stalwart, Danny Nevearth who was the morning guy at WKBW, pretty much made his career that week by continuing to broadcast to his beleaguered, snowed-in community.
To "celebrate" this milestone, John Hager dedicated the entire day to playing music from 1977, and in the process, made an incredible connection to his community. We are continually asked how radio can possibly compete with iPods, the Internet, and cell phones. This is how.