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Fred Jacobs is President of Jacobs Media, a media research and consulting firm. Jacobs Media clients have included CBS Radio, Premiere Radio Networks, Citadel, Greater Media, MTV Networks, Playboy, Amazon, Electronic Arts, NPR, Sylvan Learning Centers, and Taubman Malls. Learn more about the company here.


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August 2011

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Dan Kelley

Great blog Fred!

I've noticed in my own home that almost everytime a classic rock tune comes up on a tv spot or in the soundtrack of a movie - my 3rd grade/8 year old son usually turns to me and says "hey Dad, thats a song that your radio station plays".

While he's obviously exposed to the station when he's in the car with me, he's also doing lots of listening on his own...his bedroom radio 9 times out of 10 is tuned to classic rock.

I did ask him why he doesn't listen to the CHR that I also oversee - and he also hears in the car - he says he just doesn't like all the "rap and hip hop" on that station.

Its a real magical feeling when your 8-year old is in the backseat singing along when "Rock 'N Me" by Steve Miller is playing on the radio.

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