In the Sunday New York Times Magazine, Tom Peters has an insightful quote about branding and the Internet: "The Web makes the case for branding more directly than any packaged good or consumer product ever could...So how do you know which sites are worth visiting? The answer: branding. The sites you go back to are the sites you trust...The brand is a promise of the value you'll receive."
Precisely why radio stations need to improve their web sites and start streaming. We have that branding edge IF we provide solid content and an audio stream. Local listeners would much prefer turning to a local radio web site for entertainment and info, over AOL Radio and other scattered sites across the Internet.
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